A CIO and CTO technology guide to generative AI

But for companies looking to scale the advantages of generative AI as Shapers or Makers, CIOs and CTOs need to upgrade their technology architecture. The prime goal is to integrate generative AI models into internal systems and enterprise applications and to build pipelines to various data sources. Ultimately, it’s the maturity of the business’s enterprise technology architecture that allows it to integrate and scale its generative AI capabilities. Each archetype has its own costs that tech leaders will need to consider (Exhibit 1).

Xiao, whose background is in film and TV production, is also behind the hugely successful Robbi, an IP that has collaborated with world-renowned brands, including Porsche and Descente and has fronted a global campaign for fragrance house Creed. Tapping China’s wave of large language models and artificial intelligence-generated content (AIGC), RM Group has since moved into an AI-first strategy and launched an AIGC marketing assistant with the aim of reducing costs and increasing efficiency. The work of Jan Philipp Wintjes has been a big part of that mission since he joined from PVH Europe in 2021. Now the EVP of omnichannel, Wintjes leads strategy for all Web3, metaverse and tech efforts, which have helped Hugo Boss gain relevance and revenue from the next generation. Most notably, the company recently introduced a membership programme called Hugo Boss XP, that combines traditional loyalty features like levels and points with innovative blockchain elements and Web3 features. It focuses on the Hugo Boss customer app — used across both brands — and tokens can be used to unlock exclusive products, experiences and offers from both Boss and Hugo; in the future, customers may be able to trade tokens.

It could automatically fine-tune elements such as the language used, colors, and even which celebrities and influencers appear in promotions in order to appeal to different groups of people depending on their age, their interests, or what part of the world they live in. The focus will be Horizon, Meta’s family of metaverse games, apps and creation resources. But it might expand to games and experiences on “non-Meta” platforms like smartphones and PCs. Before generative AI really hit the scene, you really were on this big flat part of an S curve and there for a long time, just grinding out gains, like a quarter percent or half a percent year-over-year. We’ve known for three or four years that these generative AI, large language models were a big deal, but they still felt like infrastructure.

For this reason, building a separate tech stack for generative AI creates more complexities than it solves. As an example, we can look at a consumer querying customer service at a travel company to resolve a booking issue (Exhibit 2). In interacting with the customer, the generative AI model needs to access multiple applications and data sources. CEO Mark Zuckerberg has said that one area of focus is on creating “AI personas that can help people in a variety of ways.” It’s likely that this would tie into plans to incorporate generative AI into the company’s chat technology. This would make it possible to talk to these characters via the company’s chat platforms – the largest of which are Whatsapp and Messenger – in order to interact with Meta’s various services. It could also allow businesses to implement these services into their own Facebook pages and Whatsapp channels, effectively allowing any business to offer its own automated, AI-powered customer service and feedback agents.

Short series app My Drama takes on Character.AI with its new AI companions

The exact composition of the platform team will depend on the use cases being served across the enterprise. In some instances, such as creating a customer-facing chatbot, strong product management and user experience (UX) resources will be required. Nicky Yu Xiao is the brains behind the creation of Ayayi and the founding partner of tech company RM Group, established in September 2020.

This requires establishing the company’s posture regarding generative AI by building consensus around the levels of risk with which the business is comfortable and how generative AI fits into the business’s overall strategy. This step allows the business to quickly determine company-wide policies and guidelines. According to a job listing, Meta is seeking to research and prototype “new consumer experiences” with new types of gameplay driven by generative AI, like games that “change every time you play them” and follow “non-deterministic” paths. In parallel, the company aims to build — or partner with third-party creators and vendors — generative AI-powered tools that could “improve workflow and time-to-market” for games.

Opening image created with Midjourney, running on Google Cloud, using the prompt “three pillars of gen AI adoption in a business-y watercolor style.” “It would seem prudent at this point for Meta to pivot its metaverse ambitions to a much more narrow focus,” said Proulx. The Instagram owner further detailed its strategy for artificial intelligence in marketing during a robust Q2 earnings report that saw revenue rise 22%.

Character.AI recently introduced the ability for users to voice chat with characters. Believe it or not, the short drama app market has taken off, much to Quibi’s dismay. Recent app store data shows that during the first quarter of 2024, 66 short drama apps (ReelShort, DramaBox, and more) achieved record revenue of $146 million in global consumer spending, per app intelligence firm Appfigures.

That’s why I think the OpenAI introduction of ChatGPT is so interesting. “Currently, we’re working with a small group of advertisers in order to quickly gather feedback that we can use to make these meta to generative ai year cto products even better. In July, we will begin gradually expanding access to more advertisers with plans to add some of these features into our products later this year,” it said in a blog post.

Whether that will actually get people to use the metaverse is a whole other issue. But shiny new AI advertising tools should keep Meta shareholders happy for now. The new team was announced in February by Meta CEO Mark Zuckerberg. In a Facebook post, Zuck explained how the “top-level product group” is exploring ChatGPT-esque texting features in WhatsApp and Messenger and using AI for Instagram filters and “ad formats.” There are things that we do, because of the dataset that we’re using, or because of the safety of it, we just don’t feel like we can open source it.

Similar to the difference between writing and editing, code review requires a different skill set. Furthermore, software developers will need to learn to think differently when it comes to coding, by better understanding user intent so they can create prompts and define contextual https://chat.openai.com/ data that help generative AI tools provide better answers. Organizations will use many generative AI models of varying size, complexity, and capability. To generate value, these models need to be able to work both together and with the business’s existing systems or applications.

But we do try, all else being equal, to open source things with the confidence that it’s going to help everybody, including us. We believed this was going to be a great product with just camera video, live streaming, great music, good for calls. Six months ago, we’re like, ‘We’ve got to get the assistant on it.’ Now, it’s the best feature of the glasses.

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Additionally, gen AI will have the effect of turning much software from a generic product into a product personalized to each corporate need and culture, even adapting to individual workers and customers. Grounding and tuning LLMs with proprietary corporate data allows the context and knowledge resident in a company to sharpen the performance of a model. The introduction of “parameter efficient fine tuning” techniques will make this tailoring much more realistic for a wider range of organizations. The large language models, or LLMs, that power gen AI require efficient training, fine tuning, inference, and life cycle management. Cost curves demand focused and principled execution, particularly as projects scale up.

CIOs and chief technology officers (CTOs) have a critical role in capturing that value, but it’s worth remembering we’ve seen this movie before. New technologies emerged—the internet, mobile, social media—that set off a melee of experiments and pilots, though significant business value often proved harder to come by. Many of the lessons learned from those developments still apply, especially when it comes to getting past the pilot stage to reach scale. For the CIO and CTO, the generative AI boom presents a unique opportunity to apply those lessons to guide the C-suite in turning the promise of generative AI into sustainable value for the business. LLaMA is deliberately designed as a smaller language model – its largest model is trained on 65 billion parameters as opposed to GPT-4’s reported one trillion parameters.

After a lot of pressure, she apologized to the community for Bluesky’s moderation failures, but also for the team’s extended silence about them. According to a Financial Times article, Meta will start sticking A.I. “personas” into Facebook and Instagram, maybe as soon as next month. Just as an individual decides whether to trust what they see, hear, and read based on a comparison to what they’ve experienced before, so will organizations start to index what they know.

“We just created a new team, the generative AI team, a couple of months ago; they are very busy,” Bosworth said. “It’s probably the area that I’m spending the most time [in], as well as Mark Zuckerberg and [Chief Product Officer] Chris Cox.” In an interview with Nikkei Asia, Bosworth said the parent company of Facebook, WhatsApp, and Instagram is prioritizing the development generative AI for advertisers, with plans for the tech to be in use this year. And I can’t wait for it to continue to become cheaper to build, cheaper to run, lower latency, more efficient, being able to run really powerful models on low power, small devices.

Roy joined in 2019, and has led projects spanning sustainability, content and marketing; early on, his work helped attract the attention of Victoria’s Secret, which acquired the company in 2023. Roy has been a particularly savvy adopter of machine learning and generative AI to save time and money, including upskilling employees to enable them to quickly iterate on SEO-informed web copy and more. The brand has created its own large language models for text-based tasks including copywriting, image creation and customer service, among others.

To mitigate risk to intellectual property, CIOs and CTOs should insist that providers of foundation models maintain transparency regarding the IP (data sources, licensing, and ownership rights) of the data sets used. These disparities underscore the need for technology leaders, working with the chief human resources officer (CHRO), to rethink their talent management strategy to build the workforce of the future. Generative AI has begun to trickle into game development, with companies like Disney-backed Inworld and Artificial Agency applying the tech to create more dynamic game dialogues and narratives. A number of platforms now offer tools to generate game art assets and character voices via AI — to the chagrin of some game creators who fear for their livelihoods. Meta recently pivoted its metaverse platform strategy, allowing third-party headset manufacturers to license some of the Quest’s software-based features, like hand and body tracking. At the same time, Meta has ramped up investments in metaverse game projects — reportedly as a product of Meta CEO Mark Zuckerberg’s newfound personal interest in developing gaming for Quest headsets.

She also led the development of Louis Vuitton Via, the brand’s major NFT project that bucked Web3 trends in favour of a long-term loyalty play. Notably, the project is still ongoing during a crypto downturn, having successfully token-gated runway products through high-value NFTs. Going forward, Vissoud’s work will continue influencing the industry through new uses of AI and immersive technologies. As the most valuable luxury brand in the world, Louis Vuitton’s products and projects are closely followed, often indicating the direction of travel to the wider industry. So when it comes to NFTs, phygital goods and artificial intelligence, Louis Vuitton’s strategy leaves a mark. That’s the responsibility of Agnès Vissoud, who founded Louis Vuitton’s digital innovation department in 2017 and serves as its global director.

Realistically, the platform team will need to work initially on a narrow set of priority use cases, gradually expanding the scope of their work as they build reusable capabilities and learn what works best. Technology leaders should work closely with business leads to evaluate which business cases to fund and support. Instead, CIOs and CTOs should work with risk leaders to balance the real need for risk mitigation with the importance of building generative AI skills in the business.

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Whether it’s rethinking your core business processes, strengthening and extending your customer base with technology, or looking out for the next set of competitors, OCTO is here to help. On the advertiser demand front, e-commerce brands continued to dump money into Meta to reach new users. China-based marketplaces like Temu and Shein have attracted troves of U.S. shoppers with aggressive social media marketing.

The advantages of this are that it requires less compute power and resources to retrain in order to test new approaches and use cases. Models such as this could conceivably run on far smaller devices than the cloud servers that are needed for ChatGPT or Bard – potentially opening the way for self-contained instances to run on personal computers or even smartphones. This could have important implications for businesses that want to use generative language models while keeping their data private.

From founders to big tech agitators and brand leads, these are the people determining the future of fashion tech. Because nearly every existing role will be affected by generative AI, a crucial focus should be on upskilling people based on a clear view of what skills are needed by role, proficiency level, and business goals. Training for novices needs to emphasize accelerating their path to become top code reviewers in addition to code generators.

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In Meta’s Q1 earnings call, CEO Mark Zuckerberg discussed when and how generative AI will be integrated into its products. / Sign up for Verge Deals to get deals on products we’ve tested sent to your inbox weekly. At Meta, it has big implications for AR glasses, according to CTO Andrew Bosworth.

Does this mean Zuckerberg has abandoned his grand vision for the Horizon Worlds metaverse? Don’t worry, he is definitely still trying to make the metaverse happen — now with the help of AI. Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. It’s not like the thing itself taken to the absolute limit is AGI.

Given Metaverse’s need for enormous content, Generative AI is a perfect technology for content creation. The paper analyses the Generative AI models by grouping them according to the type of content they generate, namely text, image, video, 3D visual, audio, and gaming. Various use cases in the Metaverse are explored and listed according to each type of AI Generated Content (AIGC). This paper also presents several applications and scenarios where the mixture of different Generative AI (GAI) models benefits the Metaverse.

Currently, much of Meta’s AI heavy lifting is done behind the scenes. The company’s ad-ranking framework, Meta Lattice, helped improve ad efficiency and performance in Q2, according to CFO Susan Li. More advertisers are also now using Advantage+, a suite of AI-powered ad products that includes tools that optimize ads for different formats and surfaces.

• After Apple implemented its App Tracking Transparency feature in 2021, Meta was affected badly.
• Before generative AI really hit the scene, you really were on this big flat part of an S curve and there for a long time, just grinding out gains, like a quarter percent or half a percent year-over-year.
• So here’s a look at some of the ways that Meta is implementing these powerful tools across its platforms, as well as some ideas about how it might impact its ongoing plans to launch us all into the metaverse.
• Most recently, M7 was tapped by MIT’s research-focused Media Lab to provide insights into the challenges facing the world’s top brands and to help develop solutions.
• Technology leaders should work closely with business leads to evaluate which business cases to fund and support.
• No one has been trying to build this ‘who are these random people?

I’m frankly feeling quite fatigued by social media at the moment—thanks to the deeply unproductive Twitter/X drama and the fact that my Facebook feed is seemingly 80% sponsored content these days—but I’ll try to maintain a presence on Bluesky, at least for a while. We are now at an extraordinary new level of human-computer interaction. It is getting stronger even as it gets easier to use, both for individual developers and corporations. Meta made progress in streamlining other aspects of its ad business in Q2.

Meta today announced an AI Sandbox for advertisers to help them create alternative copies, background generation through text prompts and image cropping for Facebook or Instagram ads. With a fresh $35M in the bank, French cleantech startup Calyxia has profitability within sight. Meta is not the only company experimenting with generative ads though.

Most recently, it brought generative AI into the hands of customers with a tool that allows people to create designs for printing on bras and panties using their own text-based prompts. While this is fun and engaging for customers — they create five designs on average, and many are using generative art for the first time through the Adore Me platform — it also cuts down on waste and informs research on customer desires. Generative Artificial Intelligence models are Artificial Intelligence models that generate new content based on a prompt or input. The output content can be in various forms, including text, images, and video. Metaverse refers to a virtual world where users can interact with each other, objects and events in an immersive, realistic, and dynamic manner. A critical and foremost step in realizing the Metaverse is content creation for its different realms.

Meta’s AI research began in 2013 and is currently second only to Google in the number of published studies. Key to Archive’s strategy is that it enables retailers to be flexible. At Ulla Johnson, customers can choose to shop from the designer’s own closet. You can foun additiona information about ai customer service and artificial intelligence and NLP. At Pangaia, the programme also integrates digital ID company Eon so that all products sold going forth will be tagged with digital IDs that enable resale at the click of a button.

Separately, check out my colleague Kylie Robison’s article on Bluesky’s first big test. Some users were signing up with racial slurs in their usernames, and a couple of the Twitter clone’s investors were unhappy with CEO Jay Graber for not speaking up. There were two big problems here—moderation is hard as a platform scales up, but there was also Graber’s failure to properly apologize for the racist-handle issue.

For example, we developed AI technologies to match near-duplications of previously fact-checked content. We also have a tool called Few-Shot Learner that can adapt more easily to take action on new or evolving types of harmful content quickly, working across more than 100 languages. Previously, we would have needed to gather thousands or sometimes even millions of examples to build a data set large enough to train an AI model, and then do the fine tuning to make it work properly.

• There are things that we do, because of the dataset that we’re using, or because of the safety of it, we just don’t feel like we can open source it.
• This step allows the business to quickly determine company-wide policies and guidelines.
• Meta is not the only company experimenting with generative ads though.
• In the first year since its 2023 founding, Kiki World attracted more than 100,000 “reward actions” (such as voting, minting and using products) in community-created experiences and products.
• More advertisers are also now using Advantage+, a suite of AI-powered ad products that includes tools that optimize ads for different formats and surfaces.

Once you and your organization see how easy it is to get started, I’m confident your creativity will unlock even more use cases and experiences that advance us all. For many, the first experience with gen AI will be in products like a tool for transforming old databases into new and more powerful products, an assistant to help manage your working life, or a bot offering high-quality answers to medical questions. These all rest on a new computing paradigm that uses more data, from more sources, in more flexible ways. The information in hospital billing, for example, might be aggregated to spot national health trends or repurposed to track how long it takes to deliver services in different locations, spotting nursing shortages. Looking for more expert input from Google Cloud’s Office of the CTO? We’re launching an “Ask OCTO” advice column to tackle some of your toughest business and enterprise tech questions, with guidance from industry experts who have been at it for years.

Her work is now in the permanent collections of the Los Angeles County Museum of Art and has been featured at Sotheby’s London and Christie’s New York, among others. This partnership underscores Meta’s commitment to open-source AI development Chat GPT and Telangana’s digital leadership, paving the way for innovative solutions to meet local needs and drive economic and social opportunities in the region. This is the web version of Data Sheet, a daily newsletter on the business of tech.

When it launched in November 2021, resale was still a relatively nascent concept in India, with the cultural norm being passing down pre-owned goods within families rather than selling them. While much of his work is confidential, he’s on the international advisory board of Chanel, where he has advised on innovation since 2018 across multiple divisions, and on the board for AR and VR company the Glimpse Group. With Snapchat, M7 helped develop projects using its new In-Lens Digital Goods system, which allows in-app upgrades for AR lenses. Most recently, M7 was tapped by MIT’s research-focused Media Lab to provide insights into the challenges facing the world’s top brands and to help develop solutions. An old adage in product development and marketing is “go where the customer is”.

We think there should be, so we are working with other companies through forums like the Partnership on AI in the hope of developing them. Practically speaking, that will mean building the skills of junior employees as quickly as possible while reducing roles dedicated to low-complexity manual tasks (such as writing unit tests). Meta has telegraphed an interest in generative AI metaverse experiences before. The company has been investing in AI research since 2013 and has made significant progress. Meta’s research output is second only to Google in the number of published AI studies, according to a 2022 analysis by AI research analysis platform Zeta Alpha. He emphasized the importance of investing in responsible development, which Meta continually does.

I’ve had, by Valley standards, a long career, and this is the natural way of things. When new technology happens, there’s a big explosion of enthusiasm. Some of that goes towards startups, some of it goes towards established companies. Mostly, what happens is the number of people that you are bringing into this space grows. One thing is you create a community around it, so it is self reinforcing.

In order to do so, please follow the posting rules in our site’s Terms of Service. Our community is about connecting people through open and thoughtful conversations. We want our readers to share their views and exchange ideas and facts in a safe space. Advertising is the main source of revenue for Meta, which is looking to bounce back after a bumpy 2022 caused by competition with TikTok and expensive projects (cough, cough Zuck’s metaverse). The thing that people are worried about, I don’t think anyone is building. No one has been trying to build this ‘who are these random people?